Smart Start Home Inspections
Review and Testimonial Policy
How review requests, testimonials, and customer feedback should be handled.
Watch the real video if it exists. Otherwise use the script, the related guide, and the connected assistant or handout.
Instructions ready
Cover honest feedback requests, referral disclosure, and why fake testimonials are off limits.
- How reviews are requested
- How referrals are handled
- What stays disclosed
Short trust explainer for review and referral pages.
Transcript draft
Review and Referral Disclosure Basics. Cover honest feedback requests, referral disclosure, and why fake testimonials are off limits. Short trust explainer for review and referral pages. Next step: Read instructions at https://smartstarthomeinspections.com/review-testimonial-policy/.
Review and Testimonial Policy
How review requests, testimonials, and customer feedback should be handled.
Honest feedback
SmartStart should be used to request honest customer feedback, not to manufacture or pressure false praise.
No fake reviews
The business should not post fabricated reviews, buy reviews, or misrepresent customer feedback.
Negative feedback handling
Negative feedback should be reviewed respectfully and used to improve the customer experience where appropriate.
Permission to use testimonials
Customer quotes, screenshots, and testimonials should only be reused publicly when the business has the right to do so.
Platform rules
Review requests and testimonials must still follow the rules of the platform where the review is being collected or displayed.
Removal requests
If a customer asks not to have their testimonial reused in marketing, that request should be reviewed and honored where appropriate.
This page explains the standard that reviews should be real, permission-aware, and consistent with platform rules.
